BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to
sample a new discount item - Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range. "While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine", said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. "There is wine in a box that people are willing to buy," she said. "The right name is important."
The top 15 suggested names for Wal-Mart Wine:
Box O' Grapes
Chateau Traileur Doublewide
Big Red Gulp
Domaine Wal-Mart "Merde du Pays"
Blue Light Special Nun
Chateau Des Moines
Martha Stewart's Sour Grapes
I Can't Believe It's Not Vinegar!
World Championship Wriesling
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